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Privacy Policy

1. Privacy Policy of FUJIFILM (China)

FUJIFILM (China) Investment Co., Ltd. (abbreviated to FUJIFILM (China)), respects your privacy rights and values your relationship with us. FUJIFILM (China) will manage and protect the personal information that you provide to us.

This Privacy Policy is a description of the personal information that we and our distributors may collect through various means—including our official websites, official WeChat (including official WeChat mini programs) and mobile apps, stores (e-commerce platforms) on third-party network sales platforms, phone calls, e-mails, and physical retail stores, of how we use such information, and of the people with whom we share it. This policy also explains how you can refuse our handling of your personal information and how you can refuse to receive our product and service newsletters.

2. Collection of Personal Information

You may provide your personal information to us and our distributors. For example, when buying a product (including services, similarly hereinafter) or filling in a survey or a user registration form, you may be asked to provide some information, such as contact information (name, e-mail address, postal address, and phone number), age, sex, your demand for our products and other brands and products you use. When you place a purchase order at a non-physical retail store or under other necessary circumstances, we also need to know about your shipping address and payment information, such as the credit card or debit card number, the issuing bank, and the expiration date. To protect personally identifiable information, users who register on the website must enter their username/email address and password. If you do not want us to collect any of your personal information, please do not provide it to us.

3. Use of Personal Information

1. Orders

When you buy a product or place a purchase order at a non-physical retail store, or under other necessary circumstances, we can use information that you provide for the work related to the processing and fulfillment of the order.

2. Promotional e-mails

With your consent, we may use the information you provide to create and send you our business newsletters or surveys, or other newsletters ("emails") that contain product information or promotions.

3. SMS

With your consent, we may generate newsletters (“SMS”) about product and activity information or promotions and send them to the mobile phone number you provide. We do not charge you for these text messages, but your mobile phone service provider may charge you for sending and/or receiving SMS messages and newsletters, as well as other fees collected according to other standards.

4. Personalized services

With your consent, we may use your personal information to provide you with personalized services. For example, we recommend products that may be of particular interest to you.

5. Special events, questionnaires & surveys, etc.

We sometimes organize and sponsor special events (such as competitions, sweepstakes, or other activities), conduct questionnaires and surveys, etc. With your consent, we may use your personal information to send you invitations to special events or questionnaires and surveys. For the use of personal information that you provide in these activities, you will see a special interpretation of the rules. We strongly recommend that you check the relevant rules before participation. If there are no applicable special rules for related special events, questionnaires, or surveys, this Privacy Policy shall apply to the handling of personal information.

4. Who We Share Information With

Without your consent, we will not provide your personal information to third parties who may promote their products and services to you, except where the third parties are partners designated by us to sell products, deliver goods or provide other services to you. Except as provided in this clause, we will not disclose your personal information. For the aforementioned partners who we designate to sell products or deliver goods to you, we will sign a strict confidentiality agreement with them, requiring them to handle personal information carefully and properly in accordance with our requirements, this Privacy Policy, and any other relevant confidentiality and security measures.

We may share your personal information with relevant agencies ("affiliates of FUJIFILM (China)") that distribute and market FUJIFILM (China) products. Affiliates of FUJIFILM (China) may use such information in accordance with this Privacy Policy, including emails—containing product information and promotions—that are sent to you upon your approval. If you do not agree that we share your personal information with affiliates of FUJIFILM (China), please do not provide us with your information.

5. Third Parties

We may engage other companies and individuals to perform our duties on our behalf in accordance with this Privacy Policy. They include data analysis companies, customer support professionals, email providers, web server companies, and logistics service companies (e.g., companies coordinating the mailing). Such third parties may be provided with access to personal information needed to perform their duties, but may not use such information for any other purpose, and shall abide by this Privacy Policy. As what we do to the aforementioned partners, we will sign a strict confidentiality agreement with these third parties, requiring them to handle personal information carefully and properly in accordance with our requirements, this Privacy Policy, and any other relevant confidentiality and security measures.

In addition, in some cases, we may seek your opinion on whether to disclose your personal information to third parties. If you agree, we will disclose your personal information to these third parties for their use for limited purposes, and they will abide by their respective privacy policies.

6. Personal Information Handling Related to Business Transfer

In principle, we will not transfer your personal information to any company, organization or individual. However, as our demand for business development grows, we may sell certain assets. In these transactions, user information, including personal information, is part of the transferred assets. If a certain deal involves the transfer of personal information, we will require the new company or organization that holds your personal information to continue to be bound by this Privacy Policy; otherwise we will require the company or organization to ask for your authorization and consent again.

7. Legally Required Information Disclosure

In order to comply with relevant laws, regulations, legal procedures, or government requirements, we may disclose the required personal information. In addition, if necessary, we may disclose any information required to avoid personal injury, financial loss, or related potential or current illegal activities.

8. Transfer of Data to Other Countries

In principle, personal information collected and generated by us within the territory of the People's Republic of China (excluding Hong Kong SAR, Macao SAR, and Taiwan region, the same hereinafter) will be stored within the territory of the People's Republic of China.

We provide products or services through resources and services around the world, which means that, with your authorization, your personal information may be transferred to an overseas jurisdiction of the country/region where you use the products or services, or accessed by these jurisdictions.

Affiliated parties that obtain your personal information and databases containing your personal information in accordance with this Privacy Policy, FUJIFILM (China) or third parties may be located in China, Japan, the United States, or other countries, where the degree of legal protection of personal information may vary. No matter where they are, all affiliated parties, FUJIFILM (China), or the third parties who obtain your personal information shall comply with the privacy protection statement listed in this Privacy Policy, and will ensure that your personal information is sufficiently and equally protected within the territory of the People's Republic of China. For example, we may request your consent to the transfer of personal information across borders, or implement security measures such as data de-identification prior to cross-border data transfer.

9. How We Protect Personal Information

We will take reasonable and necessary measures to make sure the personal information collected by us is strictly kept. We take reasonable security measures for our “website” to avoid the unauthorized disclosure, use, modification or destruction of the personal information you provide through the "website". Given that you visit our "website" through the public Internet, we collect the personal information you provide through an open network, namely the Internet. If this open network is attacked by hackers, computer viruses and other factors that affect the normal operation of the network, your personal data may be lost, stolen, tampered with, or seen and used by unauthorized third parties.

In the event of an unfortunate personal information security incident, we will, as required by laws and regulations, national standards (hereinafter referred to “laws and regulations”), promptly inform you of, among other things, the basic information and possible impact of the security incident, the disposal measures we have taken or will take, the suggestions that you can prevent and reduce risks on your own, and remedies for you. We will inform you of the relevant information by email, letter, telephone, SMS,or other means. If it is difficult for us to inform the subjects of personal information one by one, we will issue an announcement in a reasonable and effective manner.

When you submit a request or when it is no longer possible for us to provide you with the relevant products and services specified in this policy, we will immediately delete such personal information in a safe and reliable manner.

Should you have any questions regarding the security of our website, please feel free to contact us.

10. Policy Substitution

Prior to the issuance of this Privacy Policy, we may have issued some privacy clauses and commitments for some products. In the event of any conflict between these privacy clauses and commitments and this Privacy Policy, the Privacy Policy shall prevail.

11. Your Choices

1. Manage your profile

You can contact us to review, change or request to delete your personal information.

2. Unsubscribe

You can choose whether you wish to receive emails, SMS, and personalized services sent by us. You can contact us at any time to change your choices, including unsubscribing and stopping receiving our emails, SMS, personalized services or telephone/mobile phone newsletters.

12. Application of Laws

This Privacy Policy shall be governed by the laws of the People's Republic of China (excluding Hong Kong SAR, Macao SAR, and Taiwan region for the purposes of this Policy), regardless of its conflict rules. In the event of any conflict between this Privacy Policy and laws and regulations, such laws and regulations shall prevail. This Privacy Policy is divisible, and the content that has been judged or ruled invalid does not affect the validity of other contents.

13. Validation and Update

This Privacy Policy will be effective upon its public release by our company. We may change this Privacy Policy from time to time. If we decide to make changes, we will announce the revised policy here, and such revisions will take effect at the time of publication. Therefore, we recommend you review this Privacy Policy on a regular basis.

14. Your Opinions

We have taken considerable measures to ensure that your right to privacy is always respected. Should you have any questions, comments or concerns about our privacy protection measures, please feel free to contact us.

15. How to Contact Us

If you have any questions, suggestions or comments, or make any instructions regarding the handling of your personal information, or for other matters regarding this Policy, please send an email to: